When Sqales and Utopia started working together, we used Utopia’s experience in other countries to create a well-defined target list. We created buyer personas that allowed us to personalize our outreach. In general, Sqales had to find companies that: a) allowed UGC and/or b) had sufficient content to moderate. Our strategy focused on three industries that we deemed most promising: online media, e-commerce, and gaming.
Utopia’s platform tackles many problems that companies face when they allow users to post reviews, comments, or other content on their website or social media. Cyberbullying, racism, grooming, and other bad behavior can become rampant if it isn’t tackled by moderation.
How has this project helped our client?
> 6 months
Partner at Sqales
Working in Benelux
and DACH market
About the client
Founded in 2014, Utopia Analytics is comprised of text analytics, artificial intelligence, and software development experts. Their product is cutting-edge AI software that uses machine learning to moderate and analyze any type of user-generated content in any language.
Industry: Artificial Intelligence / SaaS
- Lead generation
- Benelux & DACH region
Utopia Analytics was founded in Finland, where they quickly achieved a strong foothold. During their expansion to the rest of Europe and beyond, they were looking for a sales outsourcing firm that could support their efforts in the Netherlands. Utopia’s platform tackles many problems that companies face when they allow users to post reviews, comments, or other content on their website or social media. Utopia’s service is ideal for large international organizations, so it was important to find sales support that could work with different cultures, languages, and traditions.
Utopia’s goal is to roll out Utopia’s service across Europe to give companies back the control over the content that is present on their platform. All while being much more efficient and effective when compared to manual moderation
Sr. Business Development Manager at Utopia Analytics
Using Sqales’ prospecting tools, our sales team quickly found the right professionals to contact. After testing several pitches, we discovered which work best. From our outreach, we set up several meetings with companies in the target group. We expanded our collaboration to include not only the Benelux, but also the DACH market. From our collaboration, Utopia has been able to close deals from leads generated by Sqales.
Want to know more about Utopia Analytics? Visit their website utopiaanalytics.com.