Custobar is specialized in the Retail and E-commerce industry. As smart use of customer data is currently the number one success factor for retail and e-commerce companies, there is a huge demand for a powerful Customer Data Platform (CDP) and a marketing automation tool in one that is easy to use and implement.

How has this helped our client?


International markets

Meetings with

E-commerce platforms


Benelux & DACH

About the client

Custobar was founded in 2014, they are the leading CDP platform in Finland and have customers in more than 10 countries.


Industry: E-commerce
Country: Finland


  • Lead generation
  • Focus on the Benelux and Germany


Custobar, orginally from Finland, began building their own sales team and approaching international prospects early on .The Benelux was one of the markets they were already targeting themselves, as well as by using partners. It did not take long for them to realize that native speakers would be a necessity in the Benelux.

When Custobar worked with other sales agencies there were always aspects that were not what you would expect from a collaboration. Either the results were not good enough or the communication didn’t go smoothly. Yet, because of the language barrier, they were open to give it another shot.

Often customer data is scattered in many places, and one is unable to fully use it in marketing, sales, communications or customer service. Custobar was made for that.

Aleksi Montonen -

Head of Business Development


At the start of our partnership, we made sure to create a team of Dutch natives that had experience within the e-commerce domain. After finding out what triggered companies in the Benelux to reasses how to use their customer data, we decided to take a much more active approach. This way, we would utilize our native speaking abilities to more accurately explain the benefits of Custobars solution and refute objections, resulting in a successul campaign.


Combining Sqales’ state of the art prospecting tools and different channels for outreaching, the sales team quickly got in contact with the right prospects. We have been able to consistently fill up the pipeline as well as signing the first deals.

Want to know more about Custobar? Visit their website at